1,200% Growth & $3M Fiscal Strategy
No Small Endeavor: Strategic Growth from Local Radio Show to National Media Brand
Scaling a multimedia ecosystem through $3M+ in institutional grant management and high-level marketing operations.
Role: Director of Marketing & Creative Operations.
The Data
Scaled monthly downloads from 11k to 150k while reducing CPA by 57%.
Building a Tribe
Strategic Infrastructure: Designed and managed a multi-tier conversion funnel that turned "Passive Listeners" into "High-Value Community Members."
Discovery: Utilized public radio presence on 119 stations and aggressive promotions on similar podcasts with engaged audiences.
Nurture: Grew the email list by 360% and social following by 525% through free educational materials, curated newsletters and short form social content
Monetization: Launched and scaled NSE+ (audio bonus platform), and high-ticket educational cohorts, generating $35k in new monthly recurring revenue. Also scaled live show experience and sales.
Fiscal & Team Management
Oversaw millions in strategic spend and directed a 5-person multi-disciplinary creative team.
Grant Compliance: Maintained 100% reporting accuracy for the John Templeton Foundation and Lilly Endowment.
Team Leadership: Managed a team of social media coordinators, designers, copywriters, and developers to ensure cohesive brand delivery across all touchpoints.
Efficiency: Optimized marketing systems to drive CPA down from $8.95 to $3.78 over the course of the project.
By The Numbers
$3M in Grant Spending
57% Decrease in CPA
5 Direct Reports
Live Events
Directed the full marketing lifecycle for national-scale live shows.
3 Sold-Out Nights at Nashville’s Schermerhorn Symphony Center
Milestones: Marketing efforts resulted in 3 Sold-Out nights at the Schermerhorn Symphony Hall.
Partnership: Executed a LiveNation-promoted tour featuring Malcolm Gladwell and Drew Holcomb in April 2025
Revenue: Attributed $100,000+ in sponsorship revenue and high-volume ticket sales through targeted ad spend and creative design.