Emerging Artist Development
Executing high-impact releases for emerging talent through waterfall release strategies and surgical audience targeting.
Drove a 168% increase in streams on a $1,500 budget
Reengaged Addison Agen’s (The Voice Runner-Up, Season 13) fan base after a 4-year hiatus.
The Addison Agen Case Study
The Challenge: Bridging a 4-year release gap for a major-platform artist (The Voice, Season 13 Runner-Up).
The Strategy: Deployed a bifurcated Meta Ads strategy.
Tier 1 (Retention): Targeted legacy Facebook followers and Lookalikes to reclaim "The Voice" audience.
Tier 2 (Acquisition): Instagram-exclusive campaigns targeting Gen-Z indie/folk enthusiasts to modernize the fan base.
Content: Advised on a short-form video strategy that yielded a 36k-view breakout Reel, 10x her baseline engagement.
Maximizing the Budget
With $1,500 in total available spend, the challenge was set. Using organic and paid social strategy, re-purposing owned data and the waterfall single release plan, the album surpassed 246,000 streams on Spotify, a 560% increase over her previous studio album's first-year performance.
The Relaunch Results:
+168%
Overall Listenership+19%
Monthly Listeners+186%
Playlist Adds+159%
Total Streams