Everyone Needs Music.
I believe that music is the only medium that can mean a million different things to a million different people at the exact same time.
In a world that often feels heavy, a single song has the radical ability to bring joy, provide a sense of belonging, and make someone feel truly seen. I don’t see marketing as just "selling a product.” I see it as the bridge between an artist’s heart and the listener who needs that song the most.
I want to find the people who need the music and make sure they never have to look for it.
What Can I Do?
I specialize in building digital machines for high-stakes projects. I’ve managed over $5 million in marketing spend for legendary Nashville brands, major independent releases, and multimedia networks.
Whether it's orchestrating a 196% funded Kickstarter for a Rich Mullins tribute or scaling a podcast from 11k to 150k monthly downloads, my approach is always the same: Data-driven precision fueled by an artist’s vision.
Financial Stewardship: Managing multi-million dollar grant cycles with rigorous ROI reporting.
Artist Development: Re-igniting dormant fanbases and launching debut projects into the Top 10.
Audience Ownership: Transitioning fans from social algorithms to proprietary, high-value communities.
Country since the start
My 5-9 Life
When I’m not working, you’ll find me with a paintbrush or at a piano. Being a creative myself, focused on graphic design, watercolor, and piano, allows me to speak the same language as the artists I represent. I understand the vulnerability of art, and I treat every release with the same care I’d give my own.
Nashville Born and Bred
I didn’t just move to Nashville, I was made by it. Growing up in the industry gave me a front-row seat to the magic and the grit of the music business. Today, I’m committed to serving the city that raised me:
I spend my Sunday nights with a group of high school girls at my church. They think I’m just their youth leader, but they are actually my most honest market research team. They keep me fluent in the trends, the slang, and the ever-shifting habits of the next generation of listeners.
People Loving Nashville: I also have a heart for the streets of this city. Through People Loving Nashville, I serve our homeless community, reminding me every week that while the industry is big, the individual is what matters most.